United Brands: your winter sports expert for 40 years

In 1984, we opened our first store under the name PM Sport. As a pioneer in the sale of winter sports clothing and equipment, we grew as a family business into United Brands, the first multi-sport chain, thanks to our wide selection of the best sports brands and no fewer than 16 stores, renowned throughout Flanders.

With the growing popularity of winter sports holidays, the range of skis, snowboards, clothing, boots, helmets, and accessories in our stores also expanded. Thanks to our passion for winter sports, we have become the leading specialist in the market over the past 40 years. Winter sports are an inextricable part of our DNA, which is why we returned to our roots a few years ago. In our store in Sint-Katelijne-Waver and in our webshop, you will now find everything you need for skiing or snowboarding.

Our collection of skis and snowboards is carefully selected annually by our experts. We offer a wide range of skis and snowboards for everyone, so you can go on holiday with peace of mind.

Are you just learning to ski and would you rather rent first? We have a wide range of ski and snowboard equipment available for everyone. Our colleagues are happy to help and advise you on your choice of equipment.

As a winter sports specialist, United Brands aims to offer its customers the best custom-made ski boots.

United Brands has everything you need in terms of hardware, ski clothing, and accessories to make you fully prepared for winter sports. From ski jackets, snow pants, hats, gloves, to skis and snowboards, ski boots and soft boots, helmets, and goggles, you can buy all your ski equipment from us.

Moreover, our expert repair and maintenance shop keeps all your equipment up to date and ready to use.

United Brands: only the best brands for our customers

We work exclusively with the best winter sports brands and are confident that we have the right fit for every type of skier or snowboarder, both in terms of hardware and the style and features of our clothing. Hip, cool, sustainable, trendy, timeless... we have it all. So the choice is yours. We guarantee that you can hit the mountains with peace of mind, because we don't compromise on quality. We select all our products with safety, durability, and waterproofness in mind.

United Brands: passion for Winter Sports

All our employees are passionate winter sports enthusiasts who can perfectly envision your perfect ski holiday. If you know exactly what you want, we'll take care of it. If you're not sure yet, we'll guide you step by step towards the right equipment.